Playbook: company of one

This is the founding promise of askTheodor made concrete: run a company of one, staffed like a hundred.

What you’ll do

• Stand up a solo-founder workspace from a head start.
• Wire one operator to several income streams.
• Decide what runs while you sleep.

1. Start from the solopreneur demo pack

Open Settings → Demos and install the solopreneur multi-stream pack. It drops a ready-to-edit set of Companies, workers, and routines into your workspace so you’re editing instead of staring at a blank page. Installs are additive and use fresh IDs, so you can layer other packs alongside it.

2. Make it yours

A pack is a head start, not a finished setup. Open each new worker and rewrite its mission and prompt to match your business. Put your brand voice and any non-negotiables in a 🌐 Workspace-scope SOP so every worker, across every stream, stays on-message.

3. Let Theodor run the floor

You’re one person, so lean on your chief-of-staff. Ask Theodor in plain language to route work across your streams:

“Across all my streams, draft this week’s content and flag anything overdue.”

Theodor sees every Company at once and delegates to the right worker — that’s how one operator covers a whole org chart.

4. Decide what runs unattended

Set routines for the recurring work (a morning brief, a weekly report) and budgets so spending can’t run away. Anything outbound stays drafted for your approval — autonomy you can trust.

WIP-limit yourself

The danger for a solo founder isn’t too few ideas — it’s too many open at once. Use Companies to contain each stream, and let “done” mean a customer paid, not “it compiles.”

One brain, many hats

Give your strategist a frontier model and your routine clerks a cheaper one. Same workforce, sensible spend.

Recap

A company of one is a single operator, a single map, and a full staff of workers across several streams — orchestrated by Theodor. Next, the same machinery aimed at clients instead of your own ventures.

➡️ Next: Playbook: small agency