Playbook: e-commerce store
A store lives or dies on its catalog, its content, and its support — three jobs you can hand to a grounded workforce.
What you’ll do
- Set up a store Company grounded in your brand.
- Staff workers for catalog, content, and support.
- Keep customer replies safe with draft-only sending.
1. Create the store Company
Ask Theodor to create a Company for your store, with its mission and brand voice. Load your real reference material — product details, tone guide, returns policy — into the Library so workers answer from your facts, not guesses. Mark the must-always-apply rules (brand voice, banned words) as an SOP.
2. Staff the three jobs
Hire from the catalog into your store Company:
- A Writer for catalog and product copy.
- A Content worker for blog posts, emails, and social.
- A support worker for customer questions, grounded in your policy docs.
Give the strategist a frontier brain and routine copy a cheaper model.
3. Keep support safe
Connect your support inbox as a draft-only channel: an incoming customer message produces a worker-written draft, and the app sends nothing on its own. You (or a teammate at a Command Center) review and release it. Inbound content is also injection-screened, so a malicious email is far less able to hijack the worker reading it.
Three jobs a store owner should hand over first
Retail work is repetitive in a way that suits this well. Three with the clearest payback:
The product descriptions you never finish. Put your spec sheets in the Library and ask for descriptions in batches — same structure, same tone, same length, each grounded in the actual specs rather than invented benefits. Review a batch at a time. This is the job where “80% right, quickly” genuinely beats “perfect, eventually,” because unwritten descriptions sell nothing.
The same eight customer questions, answered well. Delivery times, returns, sizing, compatibility. Write each answer properly once into the Library, and every drafted reply pulls from the same source. When a policy changes you edit one document instead of hoping you remember what you told people last month.
The post-purchase message you keep meaning to send. A follow-up asking how the product worked out, drafted per order and held for your approval. It’s the highest-value email most small stores never get around to — and drafting is exactly the part that stops it happening.
Recap
A store on askTheodor is one grounded Company with workers for catalog, content, and support — every customer reply drafted, screened, and human-approved. Next, the same pattern for a business that operates in the physical world.
📖 Reference in the docs: Connectors · Channels