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Playbook: e-commerce store

A store lives or dies on its catalog, its content, and its support — three jobs you can hand to a grounded workforce.

What you’ll do

  • Set up a store Company grounded in your brand.
  • Staff workers for catalog, content, and support.
  • Keep customer replies safe with draft-only sending.

1. Create the store Company

Ask Theodor to create a Company for your store, with its mission and brand voice. Load your real reference material — product details, tone guide, returns policy — into the Library so workers answer from your facts, not guesses. Mark the must-always-apply rules (brand voice, banned words) as an SOP.

2. Staff the three jobs

Hire from the catalog into your store Company:

  • A Writer for catalog and product copy.
  • A Content worker for blog posts, emails, and social.
  • A support worker for customer questions, grounded in your policy docs.

Give the strategist a frontier brain and routine copy a cheaper model.

3. Keep support safe

Connect your support inbox as a draft-only channel: an incoming customer message produces a worker-written draft, and the app sends nothing on its own. You (or a teammate at a Command Center) review and release it. Inbound content is also injection-screened, so a malicious email is far less able to hijack the worker reading it.

Recap

A store on askTheodor is one grounded Company with workers for catalog, content, and support — every customer reply drafted, screened, and human-approved. Next, the same pattern for a business that operates in the physical world.

➡️ Next: Playbook: a real-world service business